OWN YOUR ICONIC ADVANTAGE
AVAILABLE WORKSHOPS
BRAND DNA IN A DAY
1 DAY WORKSHOP
Your Brand DNA is the foundation that Iconic Advantage is built on.
It’s the starting point for building a brand that stands out in the market and is relevant to its audience. It gives your organization focus and keeps your workforce pulling in the same direction.
This is a 1-day workshop that works best with a cross-functional team from across your organization. Our aim is to end up with a completed Brand DNA pyramid that can be used as a foundation for building your Iconic Brand Language™.
Working in small groups, we’ll develop multiple options against brand level questions, before pulling everything together into a shared vision.
Along with a finished Brand DNA pyramid, we’ll develop list of key follow up questions and assumptions to test with both internal and external audiences.
ICONIC SIGNATURE
1 DAY WORKSHOP
The first and most essential step to creating Iconic Advantage is Noticing Power. This is about creating a brand that stands out in the market and sticks around over time. You can’t move on to the next stages until you’ve nailed this one.
The main way you create Noticing Power is by developing iconic signature elements that embody your brand’s key point of difference. These serve as shorthand reminders of your brand’s DNA.
This is a 1-day workshop that works best with a cross-functional team from across your organization.
Our aim is to identify or create signature elements in your product or service. Then refine them to make them as powerful as possible.
GROWTH STRATEGY IN A DAY
1 DAY WORKSHOP
During the 1-day workshop, attendees will review and discuss the current set of strategic choices, and will refine future choices that provide the greatest leverage and strategic advantage.
Together, the team will answer the 5 key questions:
What are our goals and aspirations?
Where will we play to achieve our goals and aspirations?
How will we win where we have chosen to play?
What capabilities are required to win?
What managements systems are required to stay on track?
Importantly, the team will discuss capabilities required to win in chosen markets, and will prioritize these choices against available resources and timing requirements.
“Soon is an amazing integrative thinker. He was able to embrace the key principles of “Switch” and marry them with his deep knowledge of innovation to drive new innovative behaviors.”