Just Branding Podcast: Friction in Branding with Soon Yu

Customer Think: Embrace a Dose of Good Friction

Startup Nation: Eliminating Friction is Bad for Business. Embrace A Dose of Good Friction Instead.

The eCom Ops Podcast: Building a Timeless and Iconic Brand with Soon Yu

The Retail Podcast: Bob Phibbs and Soon Yu

CEOWORLD Magazine: Adding Value by Making Your Customers, Patients, and Staff Work for It

The Gifters Podcast: Soon Yu

Capsule Think & Link: Vince Voron and Soon Yu

Innovabiz Podcast: Soon Yu

Fashion Made Podcast: Turning Product into Brand with Soon Yu, author of Iconic Advantage

The Innovation Engine Podcast, Live From DIGSOUTH 2018

NASDAQ Speed Reads: What Makes A Brand Really Stick? Iconic Advantage

The Marketing Book Podcast "Iconic Advantage" (featured on FutureCurve.com)

My Quest For The Best "What's Your Signature"

Smart People Podcast "Starting a Company and Dealing with Failure"

School For Startups Radio "Iconic Advantage" Interview

Barry Moltz Business Insanity Talk Radio "Iconic Advantage: Don’t Chase the New, Innovate the Old"

WHPC-FM The Secrets of Success "Iconic Advantage"

Wharton Univ of Pennsylvania Business Radio "Marketing Matters"

Brainfluence Podcast with Roger Dooley "Create Your Iconic Advantage"

Six Pixels of Separation Podcast "The Iconic Advantage"

DisrupTV Featuring Soon Yu, Author of Iconic Advantage - Constellation Executive Network (Video Interview)